On top of that, they need to keep up with the latest trends in design, advertising, and marketing to keep their creative work fresh and relevant. Plus, they lead creative teams and develop creative guidelines for their department. In most companies, they serve as mediators between creatives and marketers when it comes to planning ad campaigns.
So while a CMO may have control of the budget for social media advertising, the creative director oversees the ads themselves. $126,6379. What is a digital marketing manager? Digital marketing manager, while not as high-ranking as CMO, is a senior position in the marketing department. As the title suggests, they focus on online marketing rather than traditional marketing channels.
Digital marketing managers oversee all aspects of internet-based marketing including content, email, social media, mobile apps, and SEO. This means that they are directly above content marketing managers and social media managers. As the head honchos of online marketing, digital marketing managers design and execute digital marketing strategies. social media, social media manager, social media management, social media accounts, social media managers, social media marketing, social media strategy, social media platforms, content calendar, new york, social media profiles, account manager, social media account, public relations, target audience, social media specialist, social networks, social media presence, manager jobs, social network, social media specialists, community manager, social media networks, social media audit, brand awareness, social media directory, social media users, influencer marketing, social accounts, customer service. They come up with ideas for new online marketing campaigns, then coordinate with their teams to implement and manage them while tracking their performance.
What is a content strategist? A content strategist is a senior position in the marketing department. They possess skills for building target audiences using SEO strategies, content creation and promotion, and make sure that the brand voice remains uniform across all the platforms. A content strategist handles all the brand’s content strategies.
Normally, they work under digital marketing managers, brand managers, creative directors, and CMOs to craft appropriate content and distribute it to various channels. They also plan and execute content strategy in cooperation with the rest of the content marketing team at the company. Content managers assess and plan what kind of content their team should be creating, publishing, and spreading.
The content manager then edits and approves this content. In many cases, they probably produce quite a bit of content themselves. They also maintain a company’s content resources. For example, they might post on, update, clean, and improve their organization’s blog. When it comes to social media, content managers see it as one of several powerful content distribution channels.
Along with networking, paid content promotion, email newsletters, and SEO, social media is one of the best tools content managers have to get their organization’s content seen and shared. $56,779*Note: average salary information was drawn from job website Glassdoor. Salary data is in USD and based on average pay for US-based employees.
Say what you will about chief people herders and public happy makers, you’ve got to give these social media job titles some points for creativity.
Fifteen years ago, the thought that social media would be so valuable for businesses that entire careers would revolve around community building and on-platform ad management was unthinkable. The field is now thriving alongside the boom of social platforms, so the career growth opportunities here are extraordinary. Careers in social media marketing are booming to the point where they’ve made CNN’s top 100 careers with big growth, and with the increasing importance of organic and paid marketing on social channels, this isn’t something that will be changing anytime soon.
We’re not kidding when we say that social media careers and all the potential surrounding them are booming. Businesses across all industries need to be able to connect with their target audience and form strong communities if they want to be able to actually stay in business. This is what leads them to social media practitioners, which is a valuable form of marketing and community building all in one.
Jobs with “social media” in the description have also tripled over the past year. That’s not all, though; it’s important to note that marketing factors that include social media are growing faster than other types of marketing positions. Digital marketing has grown about 30% faster than other marketing positions. These jobs aren’t just a temporary boom; they’ll be stable, because social media has changed how businesses market with their consumers, so there will be a permanent need here, no matter what the economic landscape looks like.
This gives you a big advantage, and a potentially very wide pool of jobs to apply to, which is always excellent. There are a few specific roles, however, that you’ll see mentioned again and again. Let’s take a quick look at each one. As we’re going through our list, however, note that a lot of these positions have some massive overlap; the distinctions are subtle, and brands using the terms may be looking for similar qualities, skills, and responsibilities to doll out depending on their specific needs.
2. Social Media Manager, Social media managers are typically going to be involved in being hands-on in social accounts doing everything from scheduling posts to handling engagement and monitoring reports. This title is sometimes given to a lead in an internal department, but it can also be given to someone working for an agency where they’ll be handling plenty of client accounts.
Social Media Consultant, Social media consultants are typically freelancers or employees of agencies (making it hard to find official job listings for this exact title), and they’re most frequently going to be offering consultations around strategy. Consultants may or may not be hired by clients on an on-going basis, and they’ll often spend a lot of time working with clients who are either brand new (and choosing which platforms and strategies to use) or those who are ready to scale to the next level.
Brand manager, Brand managers are typically going to have responsibilities inside and outside of social media. They’ll work with other digital marketing workers, too, to help define or refine a brand across every touchpoint users may encounter the business on. This includes your website, your email campaigns, and of course, social.